THE SPORT OF BUILDING BRANDS: LIVE

JANUARY 22, 2026 | TORONTO, ONTARIO

This isn’t a conference, it’s training camp for the next generation of CPG athletes..

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Meet The Speakers

Retail Panel

Our retail panel brings together leaders from some of Canada’s most influential grocery chains to give you a rare, behind-the-scenes look at how retail decisions are made. From what buyers look for in emerging brands, to how assortments are built, to the realities of pricing, promotions, and navigating growth at scale — this session is designed to give founders, operators, and teams the clarity they need to win in 2026..

Charles Buhagiar - Metro

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Schedule Preview

A full day engineered for maximum impact. We've designed every session, break, and networking moment to fuel your growth and spark connections that last beyond January 22.

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What to Expect

High-Impact Keynotes

Top voices in CPG, marketing, and mindset share breakthrough strategies that move the needle. Real stories, real wins, real tactics.

Guided Networking

Strategic connections that matter. We design the room so you meet the right founders, buyers, and partners to accelerate your brand's next chapter.

Actionable Workshops

Roll up your sleeves for hands-on sessions covering retail strategy, brand storytelling, and scaling playbooks. Leave with frameworks you can use Monday morning.

VIP Dinner Experience

Intimate evening with industry leaders and speakers. Deep conversations, premium connections, and access that opens doors beyond the event.

Why Attend

Every founder is a coach. Every marketer is the playbook. Every sales team is the offense. When the team executes — everyone wins.

Walk away with clarity, confidence, and community to win your next season. This isn't just another conference. It's where the industry trains.

Education

Battle-tested frameworks and strategies

Networking

Access to founders, buyers, retailers and partners

Inspiration

Stories that ignite your next breakthrough

Access

VIP experiences with industry leaders

Every Shelf Is a Stadium

Every pitch is game day. Every launch is opening night. Building a brand isn't a hobby — it's a sport that demands strategy, grit, and a team that refuses to lose.

This is where the industry trains. Where founders sharpen their playbook. Where the next champions are made.

Ticket Tiers

Early Bird

$499

Full-day access to all keynotes, workshops, and networking sessions. Coffee, lunch, and event swag included.

  • All sessions and workshops

  • Networking opportunities

  • Event materials and swag

General Admission

$599

full access to the entire event experience. Every keynote. Every session. Every networking moment. Everything you need to level up in the sport of building brands. The only difference is timing — you just missed the early rate.Priority seating selection

VIP Experience

$999

The complete insider experience. Front-row seating, exclusive VIP dinner with speakers, premium swag, and direct access to industry leaders.

  • Front-row reserved seating

  • VIP dinner with speakers

  • Direct speaker access

  • Premium swag and materials

Reserve Your Seat

The Sport of Building Brands isn't just a one-day event — it's your entry point into The CPG Dept community. A year-round network of founders, marketers, and industry pros who share insights, open doors, and celebrate wins together.

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Weekly Content

Fresh insights, case studies, and tactical breakdowns delivered to your inbox and social feeds.

Expert Network

Direct access to advisors, buyers, and operators who've been exactly where you are now.

Live Events

Exclusive gatherings throughout the year to keep the momentum and connections alive.

Every Shelf is a Stadium.

January 22, 2026 — Toronto, Canada. The game starts now. Are you in?

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