Join 200 of the most driven founders, creators, and CPG pros for a day of mindset, marketing, and momentum.

The Sport of Building Brands: Live Event

The Sport of Building Brands: Live Event

General Admission "Early Bird" For those who move fast and play smart.

All-access experience as General Admission, just at a founder-friendly price for those who commit early.

You’ll join 200+ of the most ambitious minds in Canadian CPG for a full day of learning, inspiration, and connection.

Secure your spot before this rate disappears

Includes

  • Full General Admission access

  • Exclusive early access to merch and partner offers

  • Pre-event community email series + networking list

  • Digital playbook after the event

$399.00 $499.00
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VIP EXPERIENCE: For the founders and leaders ready to play in the big leagues.

Go all-in with an experience built for the top 1% of brand builders.

Your day starts in the front row and ends at the exclusive VIP Dinner alongside speakers, investors, and industry leaders. Enjoy concierge check-in, luxury swag, early access to networking, and a few surprises we’re keeping under wraps.

This isn’t just a ticket — it’s your all-access pass to the heart of the CPG industry’s next evolution.

Includes:

  • VIP Dinner with speakers and special guests

  • Front-row seating for all sessions

  • Limited-edition merch kit

  • Priority check-in + dedicated event concierge

  • All-day bootcamp access + recordings + post-event playbook

$699.00 $999.00
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Optional Add-On: CPG Dept Merch Kit - Look like you belong in the league.

Get the official Sport of Building Brands merch kit — includes limited-run T-shirt, hat, notebook, and premium lanyard.

Available for pickup at registration or delivered before the event.

$129.00

Location: Novotel Hotel Vaughan 200 Bass Pro Mills Dr, Vaughan, ON L4K 0B9

January 22, 2026. 9:00 AM - 6:00 PM