THE SPORT OF BUILDING BRANDS: LIVE
JANUARY 22, 2026 | TORONTO, ONTARIO
This isn’t a conference, it’s training camp for the next generation of CPG athletes..
200 ATTENDEES
+
6 ELITE SPEAKERS
+
1 RETAIL PANEL
+
200 ATTENDEES + 6 ELITE SPEAKERS + 1 RETAIL PANEL +
If you’re serious about building a brand in 2026, this is the room you need to be in.
The Sport of Building Brands isn’t another conference — it’s a full-day, high-performance bootcamp built for founders, operators, brokers, marketers, buyers, and students who want to level up. The best minds in CPG, retail, finance, mindset, and AI are coming together to give you the playbook, the reps, and the inspiration to compete at the highest level..
Meet The Speakers
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Camille Moore
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Dr. Cassidy Preston
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Suzie Yorke
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Matt MacDonald
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Temi Odesanya
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Nick Gibson
Presenting Sponsors
Schedule Preview
A full day engineered for maximum impact. We've designed every session, break, and networking moment to fuel your growth and spark connections that last beyond January 22.
Retail Panel
Our retail panel brings together leaders from some of Canada’s most influential grocery chains to give you a rare, behind-the-scenes look at how retail decisions are made. From what buyers look for in emerging brands, to how assortments are built, to the realities of pricing, promotions, and navigating growth at scale — this session is designed to give founders, operators, and teams the clarity they need to win in 2026..
Topics covered at The Sport of Building Brands
AI & Automation for CPG
High-Performance Coaching for CPG Professionals
Brand & Marketing for Modern CPG
Finance Essentials for CPG
Retail, Product, Pricing, Promotion, Packaging
Data & Insights for CPG
Retail fundamentals with Metro, Sobeys, & Instacart
Why Attend
Every founder is a coach. Every marketer is the playbook. Every sales team is the offense. When the team executes, everyone wins.
Walk away with clarity, confidence, and community to win your next season. This isn't just another conference. It's where the industry trains.
6 Speakers
200 Attendees
1 Retail Panel
Education
Battle-tested frameworks and strategies
Networking
Access to founders, buyers, retailers and partners
Inspiration
Stories that ignite your next breakthrough
Access
VIP experiences with industry leaders
Who Should Attend
If you build, sell, market, buy, or support CPG in any way — this event is for you.
Founders, operators, sales teams, marketers, buyers, students, creators, brokers, distributors, category managers… anyone who wants to level up, compete harder, and win in 2026.
Founders
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Brand Managers
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Sales
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Brokers
⚫️
Marketers
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CEO
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Distributors
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Retailers
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Founders ⚫️ Brand Managers ⚫️ Sales ⚫️ Brokers ⚫️ Marketers ⚫️ CEO ⚫️ Distributors ⚫️ Retailers ⚫️
Ticket Tiers
Early Bird
$399
Full-day access to all keynotes, workshops, and networking sessions. Coffee, lunch, and event swag included.
All sessions and workshops
Networking opportunities
Event materials and swag
General Admission
$599
full access to the entire event experience. Every keynote. Every session. Every networking moment. Everything you need to level up in the sport of building brands. The only difference is timing — you just missed the early rate.Priority seating selection
VIP Experience
$999 $699
The complete insider experience. Front-row seating, exclusive VIP dinner with speakers, premium swag, and direct access to industry leaders.
Front-row reserved seating
VIP dinner with speakers
Direct speaker access
Premium swag and materials
*Invest in your team. Interested in buying 3 or more tickets. Please email us at events@cpgdept.com and we will provide corporate discounts
The Sport of Building Brands isn't just a one-day event — it's your entry point into The CPG Dept community. A year-round network of founders, marketers, and industry pros who share insights, open doors, and celebrate wins together.
Join the Community
Weekly Content
Fresh insights, case studies, and tactical breakdowns delivered to your inbox and social feeds.
Expert Network
Direct access to advisors, buyers, and operators who've been exactly where you are now.
Live Events
Exclusive gatherings throughout the year to keep the momentum and connections alive.
Every Shelf is a Stadium.
January 22, 2026 — Toronto, Canada. The game starts now. Are you in?
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