Sponsorship Opportunity · 2026

Inside Canadian CPG
with Kyle Marsham

A weekly YouTube series following the reality of building, advising, and operating in Canadian CPG — from the person living it.

YouTube Series Newsletter LinkedIn Short-form Clips

The reach

Newsletter
2,000+
Subscribers in 2 days
LinkedIn
11,100
Followers — core audience
Clip potential
100K+
Per clip in interest media
IG + TikTok
3,000
Combined & growing

The audience

Canadian CPG foundersBuilding brands and navigating retail for the first time
US brands eyeing CanadaLooking for a guide into a market they don't yet understand
Operators & service providersActive in the CPG ecosystem — co-packers, brokers, 3PLs
Retailers & buyersWatching how the industry is shifting in real time
Investors & angelsLooking for their next move in consumer goods
Advisors & entrepreneursBuilding the infrastructure around the CPG world

Ideal sponsor categories

Finance & Legal
CPG-focused accountants, food law firms, banking for brands
Manufacturing
Co-packers, contract manufacturers, private label producers
Distribution & Logistics
Canadian 3PLs, brokers, DSD networks, freight providers
Retail Tech & Software
Trade spend tools, shelf analytics, retailer portals
Packaging & Design
Packaging suppliers, label printers, design studios
Marketing & PR
CPG-focused agencies, sampling platforms, influencer networks

Sponsorship package — $2,000 / episode

Episode Sponsor $2,000
Live on-camera integration during filming
Newsletter feature to 2,000+ subscribers
Dedicated sponsor segment (60–90 sec)
LinkedIn post mention (11,100 followers)
Verbal callout by Kyle — feels native, not scripted
Clip inclusion — eligible for 100K+ organic reach
Brand placement in episode thumbnail & title card
Permanent placement on YouTube episode page

"Canadian CPG is the most exciting place to be building right now — and this show puts your brand in front of every decision-maker in that world."

Ready to sponsor an episode?

Limited spots available per season. Reach out directly to lock in your episode.

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Our Manifesto

We believe CPG is the most competitive arena in business. Every pitch is a game day. Every shelf is a stadium. Every founder, marketer, and builder is an athlete. We’re here to train smarter, compete harder, and celebrate every small win that moves the industry forward.

This is The CPG Dept. The Sport of Building Brands.