The CPG Dept.

For the Builders Shaping the Future of CPG

Events | Educations | Media | Community

LAUNCHING JANUARY 2026

Join The FREE Community
January Event

Building a Brand is a Sport

We're building the next era of CPG, one that connects founders, operators, retailers, and creators through education, events, and technology. This isn't just about moving product off shelves. It's about redefining what it means to build, scale, and win in the most competitive arena in commerce.

We believe building brands is a sport, and we're here to train the next generation of industry athletes. Like any competitive field, success in CPG requires skill, strategy, endurance, and a community that pushes you to level up every single day.

Trade shows are an essential part of our industry, they spark connection, open doors, and create momentum for brands. But even with these great platforms, the old playbook is still broken. Education is scattered. Founders are isolated. Operators are overwhelmed. Retailers are looking for partners who truly understand their world.

The CPG Dept is designed to complement these industry moments with deeper learning, practical tools, and year-round support..

That's where we come in. The CPG Dept is the training ground, the community hub, and the tech platform that brings everyone together. We're not just observers, we're participants, coaches, and champions of the builders who are shaping the future of food, beverage, and wellness.

LAUNCHING JANUARY 2026

Join The FREE Community

The Sport of Building Brands

Serena Williams had a 90% win rate in tie-breaks at her peak.

Brand analogy: Pressure moments define legacy brands. Most people crumble; entrepreneurs rise.

The average baseball player fails 70% of the time at bat.

Brand analogy: In entrepreneurship, a .300 batting average is elite. Misses are part of the math.

70% of NBA points come from assists.

Brand analogy: Brands scale through teams, not solo heroics. Pass the ball.

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There are 3 Objectives of Joining the CPG Dept.

  1. Learn the GAME! - Learn the systems, language, and tools that top brands, brokers, and retailers use.

  2. Growth! - Get the frameworks and templates that help brands sell more product, land more meetings, and scale faster, whether you’re building your own brand or your career.

  3. Freedom! - Stop reacting and start leading. Learn how to create opportunities instead of waiting for them, design your path instead of following one, and build something that gives you momentum, not burnout.

Request to Join

The Vision of The CPG Dept

To build the single most valuable ecosystem in CPG — where education, community, and culture collide to elevate the next generation of brand builders.

2026 Events

  • The Sport of Building Brands: Live

    January 22, 2026 9:00 AM - 7:00PM

    Toronto | Ontario

    A one-day bootcamp bringing together 200 founders, creators, and CPG professionals to train like athletes — sharpening mindset, marketing, and execution to win in the world of consumer brands.

    Get Tickets

  • CHFA Networking in partnership x Instacart

    February 20, 2026 6:00 PM - 9:00 PM

    Vancouver | British Columbia

    An exclusive networking experience hosted by Instacart and The CPG Dept — bringing together the most dynamic founders, marketers, and retailers from across Canada’s CPG industry during CHFA weekend.

    Coming Soon

  • The CPG Dept Golf Classic

    June 2026

    Toronto | Ontario

    A premium golf and networking experience designed for the builders of today’s most exciting consumer brands.

    Coming Soon

Who This Is For

Join the Community

  • You're building something from scratch or scaling fast. You need education, connections, and tools that help you win. Whether you're pre-revenue or doing eight figures, there's a place for you here.

  • You're on the front lines, managing production, coordinating logistics, solving problems daily. You need practical solutions and a community that understands the operational complexity of CPG.escription text goes here

  • You're the connectors, the deal-makers, the ones who know every buyer and every category. Stay ahead of trends, discover emerging brands early, and connect with the next generation of CPG leaders.

  • You're curating shelves and betting on brands. You need to discover innovation before your competitors do. Connect directly with vetted founders and see what's coming next in CPG.

  • You're learning, exploring, and preparing for your future in this industry. Get access to real knowledge, real people, and real opportunities before you even launch your career.

  • You're looking for the next breakthrough brand or opportunity to add value. The CPG Dept is where emerging brands and established operators converge — your pipeline starts here.