The Sport of
Building Brands
Nobody wins on talent alone. The brands that break through are built by people who train every muscle — the consumer, the technology, the retailer, and the capital. One day. Four pillars. Every side of the CPG game in one room.
350+ CPG founders, marketers, sales, buyers, and operators. Train all four muscles.
Athletes don't leave it to luck. They train — the body, the mind, the film, the fundamentals — until instinct takes over. Building a brand is no different.
The winners aren't the ones with the best idea. They're the ones who trained every muscle: who their shopper really is, the technology that gives them an edge, the retailer that puts them on the shelf, and the capital that keeps them in the game. This is where you train.
Four Pillars.
One Training Day.
Every session is built to make you measurably stronger in one of the four areas that decide whether a CPG brand survives and scales.
The Consumer
Stop guessing and start knowing. Real shopper behaviour — how people discover, choose, and repeat — so you decide on evidence, not vibes.
Technology
How lean brands use AI to move like big ones — content, creative, forecasting, ops, and speed. The edge a small team can actually deploy.
The Retailer
Landing it is one game. Holding it and growing it is another. What it actually takes to win at the biggest retailer in the world.
Capital
Most founders raise for the sport they wish they were playing. Match your money to your race — first cheque to exit — from the people writing them.
How Game Day Runs.
Doors 9AM. Four keynotes, two panels, live sampling, and sponsor sessions — then VIPs stay for dinner.
Two Panels.
Both Sides of the Table.
The two conversations every CPG brand needs to hear — from the people who decide whether you get on the shelf and whether you get funded.
Winning the Shelf
Buyers and category leaders on what actually gets a brand onto the shelf, what keeps it there, and how to grow once you're in. The Walmart-anchored view of the retail game.
Funding the Run
Two CPG-focused investors spanning VC, private equity, family office, and angels — the full capital map, from first cheque to exit, and how to match your money to your race.
Every Side of the
CPG Game.
Built for the whole team behind a brand — and the retailers who bet on them. If you build, grow, sell, fund, or stock CPG, this room is yours.
Get Your Ticket.
The room is intentionally focused and seats are limited. Lock in early-bird before it closes August 1.
Questions.
When and where is it?
Thursday, November 5, 2026, 9:00AM–5:00PM, with the VIP dinner at 6:00PM. Toronto / GTA — exact venue announced soon.
Who should come?
Every side of the CPG game: founders, marketers, sales and category leaders, C-suite and operators — plus retailers and investors. If you build, grow, sell, fund, or stock CPG, this room is for you.
What will I walk away with?
Tactical reps across four muscles: real consumer data you can act on, an AI playbook for lean teams, an inside look at winning at Walmart, and a clear map of how to fund your specific race.
Are there group rates?
Yes — teams of 3 or more save 15%. Grab the team passes on the ticket page, or reach out at team@cpgdept.com for larger groups.
I'm a retailer — is there a special rate?
There is. Retailer tickets are $29 with approval — built to get buyers and category teams in the room with the brands they'll be stocking next.
Can my brand sponsor?
We work with a small group of aligned partners. Email team@cpgdept.com for the sponsor kit.
Train Every Muscle.
The consumer. The technology. The retailer. The capital. Come build the brand that lasts.
Get Tickets