2026
The CPG Dept  ✦  Invite-Only Event

Pickleball
Classic

Thursday, May 28, 2026
12:00 PM – 3:00 PM
Pickle Jar Pickleball · Toronto

Where Canada's CPG industry connects, competes, and creates content — all in one room.

Request to Attend
36
Players
50
Total Spots
4
Courts
3
Brackets
The Room

Who's
Showing Up

70%
Founders &
Operators
Active brand builders making decisions on vendors, distribution, and platforms. The people building what's next in Canadian CPG.
20%
Retail Buyers &
Category Managers
The people who decide what goes on shelf. Attending to discover what's coming and build relationships with founders.
10%
Industry
Leaders
Brokers, service providers, agencies and operators who are deeply embedded in how Canadian CPG moves.

Attendance is limited to 50 people and requires approval. This is a curated room — not a public event. Every person in it is there because they belong there.

The Day

How It
Unfolds

11:45 AM
Doors Open
Arrival, check-in, grab a drink
12:00 PM
Finance 101 with MNP
30–45 minute session on practical financial literacy for CPG founders and operators
12:45 PM
Pickleball Clinic
15-minute on-court intro for all skill levels — no experience required
1:00 PM
Group Stage Begins
Round-robin across 3 sponsor brackets — every team plays 5 matches across 4 courts
2:15 PM
Group Stage Ends
Standings locked, bracket champions seeded for the Championship
2:20 PM
Championship Semi-Final
2nd seed vs. 3rd seed — winner advances to face the top seed
2:45 PM
CPG Dept Cup Final
Top seed vs. Semi-Final winner — one match, one champion
3:00 PM
Trophy Presentation & Wrap
Inaugural CPG Dept Cup awarded, closing remarks, open networking
Tournament Format

Three Brackets.
One Cup.

Bracket A
MNP
6 teams · 2 players each
Round-robin · 15 matches
Courts 1 & 2
Bracket B
Instacart
6 teams · 2 players each
Round-robin · 15 matches
Courts 3 & 4
Bracket C
Mindful
Snacks
6 teams · 2 players each
Round-robin · 15 matches
Courts 1 & 3
🏆 Championship Format
Best overall record earns a bye to the Final · 2nd vs. 3rd in the Semi-Final · Winner faces top seed for the CPG Dept Cup
Content & Media

The Whole
Thing Is Filmed

🎬
Full-Day Film Crew
Professional film crew on-site from doors open to trophy presentation. Every match, every brand activation, every moment of community — captured.
📱
Social Content Cut-Up
Footage edited into short-form content distributed across The CPG Dept Instagram, LinkedIn, and TikTok. If you're in the room, you're in the content.
▶️
YouTube Long-Form Recap
A full event recap published to The CPG Dept YouTube channel — lasting, searchable, and shareable well after the day ends.
✦
4–6 Brand Activation Stations
Live brand experiences positioned throughout the venue — product sampling, demos, and activations woven into the content and the day.
Presented By

Our
Partners

MNP
Instacart
Mindful Snacks
Attendance

50 Spots.
Approval Required.

This is an invite-only event built for people who are actively in the CPG arena. If that's you, request your spot below.

Request to Attend
The CPG Dept
The Sport of Building Brands · cpgdept.com
May 28, 2026 · Pickle Jar Pickleball · Toronto
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